PROJECT 3: Three Messages, Three Logos
In the area of food or personal care packaging, choose three examples with distinct, contrasting messages. Obtain sample packaging to bring to class Wednesday 12th. Write a list of four or more statements for each of the three examples that are the messages communicated by the product packaging and logo.
Present your observations in 5-7 minutes to the class Weds 19th.
Examples of classes of products which display contrasting messages:
"Health" foods and snacks
Men's personal care products
Example: Mach3 razor: http://www.gillettem3power.com
Many items marketed to children, breakfast cereal, highly processed snack foods, etc.
Design Project: Three Logos
Create three distinct logos for fictional products in the area of food, cleaning, or personal care items. The graphic styles are up to you, however they should show contrasting treatments. At least one of the logos is to include an illustrated subject/element to accompany the lettering or typographic design. Any raster art must be executed at an appropriately high resolution.
For class on Monday February 24, have your three chosen fictional product names and visual research for each. The visual research must include 5 or more examples of existing logos that you will use to help focus the visual vocabulary and techniques for your own logo versions.
In class exercise Wed 26. You will recreate a sample lettering treatment in Illustrator; we will also spend time on ideation for the design.
Final Artwork for three logos, printed & mounted due March 5.